Merchant-controlled Ads protectionPrivate beta

A broken revenue path should stop its ad spend.

Blind Spot turns a verified Shopify incident into a controlled campaign response. Preview the decision in Shadow mode, then explicitly Arm only the Meta or Google campaigns you are willing to pause.

Included with Protect at $249/month after the trial. No Shopify charge is scheduled until you approve it.

Two jobs, one evidence trail

Destination audit finds the exposure. Ads protection controls the response.

Destination audit · read only

What are your ads sending people to?

Inventory supported Meta and Google landing destinations, consolidate attribution variants, classify broken or unsupported paths, and export the evidence. The audit does not change a campaign.

Explore destination audits

Ads protection · controlled write

What should happen when that path fails?

Use a verified incident and the same destination mapping to preview a Shadow decision. An explicitly Armed rule may pause only selected campaigns after every safety gate passes.

Compare the three modes

Progressive control

See the evidence before you permit an action.

Every connection starts non-mutating. Moving to Armed mode is a separate, explicit decision—not a side effect of starting the trial.

01 / Observe

Prove the failure first.

Blind Spot checks the selected Shopify revenue path, opens one incident for the continuous failure, and retains the evidence. No ad-provider change is possible in this mode.

Evidence only

02 / Shadow

Preview the exact decision.

Shadow evaluates the monitor-to-destination mapping and reports which allowlisted campaigns would qualify. The provider remains unchanged.

Decision only

03 / Armed

Permit one narrow action.

After explicit consent, an eligible verified incident may pause only the selected campaigns when current evidence, authorization, coverage, and kill-switch checks all pass.

Campaign pause only

The safety boundary

Six checks keep the response narrow and explainable.

Missing, stale, incomplete, unsupported, or ambiguous state fails closed. Monitoring and alerts continue even when an ad-provider action cannot proceed.

Campaign allowlist

You choose the individual Meta or Google campaigns that may be changed.

Monitor mapping

Only selected monitors mapped to supported destinations can trigger the rule.

Current consent

Armed mode requires a deliberate merchant action and current provider access.

Two kill switches

Merchant and provider controls fail closed and block new campaign changes.

Maximum pause duration

Every Armed rule has a bounded pause window and a health check before recovery.

Incident action history

Each decision, attempted change, and recorded provider outcome stays attached to the incident.

One incident, one bounded sequence

Nothing skips straight from an outage to an ad-account write.

  1. 01 / Verify

    A selected monitor opens an incident from current, direct evidence.

  2. 02 / Map

    Blind Spot confirms fresh, complete destination coverage and an explicit campaign mapping.

  3. 03 / Gate

    Consent, entitlement, provider authorization, current state, and both kill switches are checked.

  4. 04 / Pause

    Only active allowlisted campaigns are submitted for a campaign-status change.

  5. 05 / Record

    Progress and the provider outcome are written to the incident action history.

  6. 06 / Recover

    Only campaigns Blind Spot recorded as paused for that incident are eligible to resume after stable recovery.

Provider availability

Meta and Google, with an intentionally staged rollout.

Ads protection is in private beta. Availability depends on exact-shop enablement, provider approval, account eligibility, current authorization, and a successful safety setup. Unsupported or uninspectable ad destinations remain review-only.

Review guided setup

Meta Ads

Campaign discovery · Shadow · scoped pause/recovery

Google Ads

Campaign discovery · Shadow · scoped pause/recovery

Protect plan

Start in Shadow. Arm only what you approve.

Try the complete product for 14 days. Recurring checks stop at expiry unless you separately approve the $249 monthly subscription through Shopify Billing.